How I Raised 50% of my $5k Goal on Kickstarter in the First 12 Hours.
As of 11:55pm eastern time March 30 (12 hours into campaign) pledges total: $2,581
- Start months ahead of time.
Start by creating your kickstarter at least 2-3 months ahead of time. Kickstarter recently launched their pre-launch page, which people can sign up for. They click “notify me on launch” and kickstarter sends them an email. All you need to get this off the ground is a compelling main image for your pre-launch page (it’s not like the campaign page, where you’ll need a nice video and fully fleshed out product or idea.). ***One thing I love is doing grassroots organizing to build the buzz before launch day. Use Sticker Robot to create a sticker with an image of your logo (mine is a heart, pictured below) and be sure to add the option for “back printing.” This is where you put the promo information and ***a QR code (use Flowcode) for people to scan on to the Pre-launch page. That link becomes the campaign link, so don’t worry about changing it over on launch day.
2. Create an email list using Mail Chimp and leave “breadcrumbs” (aka Teasers. And again, way ahead of time.)
My list only accounted for 50 emails, but of those a chunk pledged on day one. I sent only 3 or 4 emails over 2 months (good not to overwhelm them ahead of time. Pressure and buzz should build up to Day 1 and really hit Week 1 hard and keep the momentum from there. Pepper your followers with some kind of tease, a gift they can sign up for to get in the mail, an early bird deal, etc
3. Build Trust with a key group of followers.
I don’t even have to exaggerate. For me, I have 1.3k followers on one instagram, and 2.2k on another, and of those, this “key group” consisted of about 9 people. I kept an eye on who was watching my stories, reels, and other posts, and reached out directly to them. I put polls on my instagram asking questions, and I engaged with those who responded. When it came time to tease with a free gift, in this case, a 10-card “trial deck” for my then-upcoming tarot deck, they signed up for the freebie. I followed through on my end, sending each of them a care package of previous kickstarter games I created and the current trial deck. When it came time to launch, I could count on these folks to pledge AND share on their social media.
4. Create a Compelling Product or Idea.
For me the idea came first, but for some the audience might come first. Depending on whether you consider yourself more of a creator than an entrepreneur, or the other way round, you will need to decide. If you selling something totally new, you run the risk of it being misunderstood or perceived as not “needed” like a product people are familiar with. Something too familiar, and well, you’re vanilla and no one cares. Create a great product. Present it in a colorful and compelling way. People will feel attracted to it.
5. Let Lovers Love. Let people share the love, with services like Kickbooster.
Kickbooster helps creators share their campaigns and spread reach by offering a referral tracking system. Powered by google analytics, Kickbooster creates and tracks links that people can post, all of which lead a wider audience to your campaign. You set the rate and whatever those folks pledge, that percentage (say 10%) goes to whoever posted the link. People can basically earn cashback by sharing your link with their audience. Kickbooster charges $29 for the service (monthly, so either keep using or cancel) and 3% on top of whatever percent you choose. Take that into account before going hog-wild. It’s easy for those wanting to refer to sign up, and payouts are made through PayPal, so no credit cards are necessary!
Here’s that kickbooster link for mine, and you can see how easy it is!! https://heart-forward-unlock-your.kickbooster.me/boost
Click the image to check out the campaign. Happy Creating!